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In Norse mythology, Fenrir or Fenrisulfr is a giant wolf. It is the son of Loki and the giantess Angrboða. Fenrir was tied up by the gods, but was destined to grow too big for his bonds and eats Odin during Ragnarök. After killing Odin, he is killed by Odin's son, Viðarr.
The design of the keyring is inspired by the Borre Viking art style (named after the locality in Norway, 9th-10th century). In Norse mythology, the wolf symbolizes strength, endurance and freedom.
The Borre style takes its name from another set of bronze bridle-mounts from a ship burial at Borre in Vestfold, Norway. This style continues the use of the “gripping beast” motif, but with a new development – the ribbon shaped body is beneath a rather triangular head with protruding ears. This can be seen in this example of a silver-gilt pendant from a hoard found in Vårby in Sweden.